Carrot Stix Wins At ICAST50

TheE21 Carrot Stix, a freshwater rod,was voted by buyers and media as the most innovative product in the ICAST50 New Product Showcase in both the Freshwater Rod category and the overall “Best of Show.”

This year, the 50th year of ICAST, the New Product Showcase was more competitive than ever. Sponsored by Fishing Tackle Retailer, 180 companies entered more than 600 tackle products and accessories into the New Product Showcase.

The showcase is the flagship feature of the International Convention of Allied Sportfishing Trades (ICAST), the sportfishing industry’s premier trade event produced by the American Sportfishing Association (ASA).

“The New Product Showcase is the only display of its kind, with so many new products in one place at one time,” said Mike Nussman, ASA’s president and CEO. “I congratulate all of the winners and thank those who participated in the New Product Showcase, from the companies who worked hard to develop these innovations to the buyers and media who served as judges.”

Making up a special section of ICAST’s 350,000-square-foot show floor, the New Product Showcase gives the industry’s latest innovations special visibility during the show. As of July 11, the first day of the show, there were 6,700 representatives of the sportfishing community in attendance, more than 1,700 of whom are buyers.

Buyers and media representatives judged the products based on their levels of innovation, execution, workmanship, and practicality to select “Best of Show” honors in 17 categories, as well as the overall “Best of Show” winner.